Lifetime Value (LTV) is a critical metric which enables businesses measure the total revenue they could expect coming from a customer over the entire time period of their relationship. By understanding LTV, companies may make informed decisions about how much to invest on customer acquisition, marketing strategies, and customer retention. https://angeloasjb48259.buyoutblog.com/29812354/understanding-lifetime-value-ltv-the-key-to-long-term-business-success