Not so tense on your own own tribe (you know, Seth Godin and all that). "You understand me, and Sure, we're all you". However, I have met plenty (myself included) who have a bucket load of mind. but are just too darned lazy to leave our backsides and use it. http://finance.azcentral.com/azcentral/article/pressadvantage-2023-7-10-power-bi-consultants-at-freshbi-are-helping-clients-unlock-the-business-intelligence-value-trapped-in-their-data