Brand identity expresses what a brand stands for by distinct, recognizable things that established it other than competition. In Generating Brand Value, Avery likens brand identity to designing a pair of tinted glasses: “These Eyeglasses color how individuals have an understanding of, working experience, and value a service or product,” https://logodesignservices10875.glifeblog.com/36935846/digital-design-templates-an-overview