In 2025, the secret weapon for scaling e-commerce brands and building authentic connections in India isn’t just traditional advertising; it’s User-Generated Content (UGC). Indian consumers, particularly Gen Z and millennials, are increasingly skeptical of glossy, over-produced ads. They crave genuine recommendations from people who look and sound like them. https://blogosm.com/brands-meet-your-new-marketing-superpower-ugc-creators-in-india